I myself have worked at the forefront of this developing field of New Media over 10 years for some of the top Independent Labels like Putumayo World Music, Nomadic Wax and VP Records. Along with other colleagues I have surfed the New Media wave, nearly drowning in fails like Friendster and Kickapps to rising success in Youtube and Facebook. Here in this series of articles we will deliver some tips my colleagues and I have found through experience that can aid you in creating your presence in the digital marketplace to capture an audience that can lead to success for your project.
Now when you consider releasing a new project the work really begins well before you even pick your release date. You need to begin audience accumulation from the start; a fan base can often help bring success and sometimes support the process of your project. The most obvious today is a Social network page with Facebook. We first had MySpace which is still around but was short lived due to its spam based nature. Today the popular medium is by far and large Facebook. They have managed to develop a system that lets you enjoy the social and sharing benefits once brought by the likes of MySpace without the incessant spamming by developing a unique privacy control system and news feed control that allows the user to quickly sort through the clutter to get to what they truly want. Furthermore they have integrated a sharing and recommendation feature that incorporates content between friends and user interests…Click to read more